About

Operator-led consulting for modern hospitality.

Alexander Summit is led by Greg Baldia, a hospitality operator with more than 20 years of experience across restaurants, bars, beverage programs, openings, service teams, and multi-unit operations.

Greg's background spans multi-unit operations, restaurant openings, beverage program development, service training, and high-volume bar and restaurant leadership, including work with Kava Culture, World of Beer, Ford's Garage, The Boathouse, Cielo Sanibel, and The 239.

The work is practical: understand the business, identify what is not working, simplify what can be simplified, and build systems that operators and teams can actually use.

For larger projects, Alexander Summit can bring in a trusted network of hospitality operators, beverage professionals, trainers, culinary talent, and creative partners based on the needs of the job. Some clients need a focused review. Others need a deeper operational reset with the right team assembled around the scope.

Our Divisions

Built Across Hospitality, Beverage, and Brand

Alexander Summit is the parent company behind consulting work, beverage brands, and live activation concepts. The consulting work is the primary focus of this site, with brands and activations supporting the larger hospitality ecosystem.

Alexander Summit Consulting

Operations reviews, action plans, training, beverage strategy, menu support, systems, and larger operational reset projects for hospitality businesses.

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Alexander Summit Brands

Product and beverage brand development under the Alexander Summit umbrella.

Alter

Alter is a beverage brand developed under Alexander Summit Brands, focused on alcohol-free and functional beverage products for modern social spaces.

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Good Co. Activations

Live tastings, pop-ups, and beverage experiences used to support community, product discovery, and hospitality activations.

Start with a conversation.

Whether the issue is operations, beverage, training, menu strategy, or a broader hospitality concept, the first step is a practical conversation about where the business is now and what needs to improve.

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